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Hannover: Selbsthilfetag nach Corona-Pause wieder mit Menschen am Kröpcke

Hannover: Selbsthilfetag nach Corona-Pause wieder mit Menschen am Kröpcke
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Rekorderlig Adds To Cider Range

8th March 2021
Rekorderlig is rolling out a new Pink Lemon cider in the UK to tap into the growing demand for new flavour variations in the category.
The new variant is described as having a light, crisp citrus flavour with a hint of raspberry, reminiscent of pink lemonade.
Citrus ciders performed particularly well in the off-trade during 2020 and have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth in the category.
Rekorderlig Pink Lemon Cider will be available in 500ml bottles and is rolling out across selected retailers from this month. It will also be sold on Molson Coors Beverage Company’s direct-to-consumer site, Revl. ....

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Rekorderlig adds citrus flavour to cider range

Rekorderlig adds citrus flavour to cider range
Print
8th March 2021
Cider brand Rekorderlig is launching a Pink Lemon variant, to “tap into the growing demand for new flavour variation in the cider category”.
Rekorderlig Pink Lemon Cider will be available from April in 500ml bottles, supported by social media and in-store activity, as well as a sampling programme.
Citrus ciders “have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth the category”.
Tropical ciders have been “growing ahead of more traditional flavours such as red berries in the premium fruit cider market”.
Phil Pick, marketing controller for cider at brand owner Molson Coors Beverage Company, said: “A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches. ....

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Rekorderlig adds Pink Lemon flavour to cider lineup

Molson Coors is rolling out a Pink Lemon flavour cider under its Rekorderlig brand.
The new cider (4% abv) is said to have a light, crisp citrus flavour with a hint of raspberry, and be reminiscent of a summery pink lemonade.
Citing Nielsen data, the drinks supplier said citrus ciders had “stormed the off-trade” in 2020, taking 6% of the premium fruit cider volume share and contributing to 22% of value growth in the category [Nielsen December 2020].
Molson Coors marketing controller for cider Phil Pick said the flavour would tap into growing demand for more premium options and “exciting flavour variations”.
“A key category driver in premium fruit cider is inspiring consumers who want new and interesting experiences from their drinks, particularly as the warm weather approaches,” he added. ....

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Formalizan su noviazgo

Formalizan su noviazgo
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